Corporate social media has catalyzed divisiveness by filling our timelines with two things:

1. Content they know we agree with 100%. This produces an illusion of a cohesive "side" in our minds. Its the "us" in "us vs. them"

2. Content they know we disagree with 100%. "them" in "us vs. them"

Monetizing the system is the priority. Nuanced ideas don't drive clicks, tribalism does. Outrage and certainty are the de facto standards of the social media age.


@steven quitting FB has been great for me. left over a year ago, have not regretted it one bit. agreed with your thoughts

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